Sunday, January 07, 2007
Awesome ads and a good idea to boot
The above are two of the ads from the Girl Scouts Girls Go Tech campaign, and my particular favorites (I especially like the radio version of "Twinkle"). Click on the small versions to go to the full sized images at the AdCouncil website.
I was a Girl Scout (actually, a Brownie) for about all of two seconds in the late 1970s in Houston... which of course was long enough to sell cookies ... yuuummmmm.... thin mints.....
But, I digress. The goal of this campaign it to encourage interest in math and science in young girls, and even more importantly, to keep that interest alive in them as they grow older. The website isn't too in depth, but it does have a few good resources for encouraging girls in technology, math and science.
I've seen a huge variety of girls in the past 11 years that I've been doing astronomy education and outreach. Some are smart, confident and don't mind showing off what they know and others are shy and need enouragement to answer questions. I've seen three-year-olds able to recognize the moon through a telescope and I've seen teens that don't know the difference between a solar system, a galaxy and the Universe. And I've seen everything in between. But, I'm somewhat encouraged because I'm seeing more and more of the smart, confident type and I see more and more female undergrads and grad students coming into astronomy. I think the past few graduate classes we've admitted at UT are close to 50/50 male/female. I don't know as much about other fields, but at least astronomy seems to be making a little progress.
There isn't really any grand point to this post, I just wanted to link to those neat ads and ramble a little about something that I care about (for obvious reasons) - girls and women in science.